TARGET AUDIENCE RESEARCH

Target audience is the group of people of which something is designed for. It may suit their, likes, interests, day to day life, and needs. This allows an industry to follow the codes and conventions needed to target the specific audience. It offers a connection to the audience by including themes they affiliate with themselves, or simply themes they enjoy watching about. 

CHILDREN

In films aimed at children, there are common conventions used to interest them. For example, animals are used as the children usually show compassion towards them. Animated films are usually aimed at a younger audience since they are light hearted and friendly, with an imaginative and unrealistic story line, attracting a younger audience with an open mind. 

TEENS

In films aimed at Teenagers/Youths, it is common to include themes which may be prevalent in a teens life - e.g. Education, Friendships, Relationships, and life at home. This is since the audience feels a connection towards the film and has a sense of belonging linking to Maslow's Hierarchy of Needs. This will help to engage the audience and want them to carry on watching. 

ADULTS

In films aimed Adults, situations prevalent in an adults life is a common convention. For example, people going to work, sorting out the kids, and managing everyday life as an adult. This fits the target audience as they can identify with the situation making them engaged with the film. 

TARGET AUDIENCE DEMOGRAPHICS

A  Upper class - e.g Bankers, Lawyers, Doctors

B Middle class - e.g Teachers, Graphic Designers

C1 Working class - e.g Office Supervisors, Nurses

C2 Working class - e.g Skilled Manual Workers, Plumbers

D - Semi Skilled Manual Workers

E - Unemployed, Students, Pensioners