QUESTION 4 - WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

This thinglink proves that 'Anna' enjoys watching not just one genre of film (as young children would not be interested in psychological thrillers), but does enjoy watching films at home as well as in the cinema. This is perfect for our film as it is independent, therefore there will be a limited amount of national screenings along with online releases including vimeo, googleplay, and itunes - meaning our audience can either go to the screening if thats what they enjoy, or can watch our film from the comfort of their own home.






In this thinglink below you can see a lot about Anna's personality. She is interested in the same things as our YouGov target audience including, the arts (e.g music), traveling, and trying new things.

Below you can see a facebook page for someone exactly of our target audience. 'Anna' is a 26 year old who shows an interest in films, books, and tv shoes of similar genre to ours. Looking at our YouGov profiles, she is the perfect example of our target audience.

Audience refers to the spectated guest watching, listening at a public event such as a film, play, concert or meeting.

Target audience refers to a particular group which a product is aimed at, for example our product was specifically aimed at young adults, we got this information from our YouGov research when we looked at the main audience for 'Black swan' and 'Donnie Darko'. Even though we gathered this information from YouGov we also conducted our own research and we have found that this genre is extremely popular with teenagers as when we conducted the public questionnaires and of general knowledge of being a teenager. However we still meet to the needs of the main target audience of young adults by adding a more mature thriller idea by adding a psychological aspect to it. The film opening we created isn't gender specific as it appeals to both. We expect both genders to be interested in this twisted plot and we intend to keep the audience drawn into the film name "Unbalance" as it indicates a question and curiosity about the film as to why a 'thriller' is named unbalance. We created a lot of suspense moments which kept the audience intrigued to watch on.